The story follows the complex love-hate relationship between two childhood friends, Arya and Ajay, who both fall in love with the same woman, Geetha. Arya is portrayed as an unpredictable and obsessive character whose loyalty to his friend often clashes with his intense love for Geetha.

. He spends his nights on legacy music forums and old-school sites like

Allu Arjun didn't perfect that limp-wristed walk in "Ringa Ringa" for you to watch a pixelated, watermarked version. Devi Sri Prasad didn't compose those synth layers for a compressed 128kbps audio track. And Sukumar didn't write that twisted friendship for a pop-up ad to interrupt the climax.