Corporate Strategy Igor Ansoff Pdf =link= Page

: Strategy to sell existing products to new customer segments or geographic regions.

Understanding why Ansoff wrote the book matters. The 1960s were the age of the conglomerate. Companies like Litton Industries and ITT were buying random businesses with no logic. Ansoff was a voice of reason, arguing for analytical rigor. The PDF contains case studies (Lockheed, Union Carbide) that are never mentioned in modern textbooks. corporate strategy igor ansoff pdf